If you’re an air conditioning manufacturer for example, then the reality is that the realm of Instagram influencers probably isn’t for you. The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. With the tagline “my style, my excursions, my eyebrows” Mikaela documents her adventures (and the outfits she sports while on them), primarily via her Instagram feed. She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. It depends on the niche you work in, and the individual brands you approach. We will get back to you as soon as we can! How I found brands that collaborate with micro influencers. While she’s currently living in the UK, she’s taking full advantage of nearby European destinations. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! Influencers exist in all shapes and sizes. Fun fact: Mikaela was on Season 3 of Bachelor Canada and actually received the final rose! His content is focused on menswear, lifestyle and travel. Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? Here are our top picks for fashion influencers on YouTube. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. GET PAID. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. Pitch companies that collaborate with small influencers. deals with brands that I love and was excited to work with. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . 5.5K followers and an average engagement rate of 9.66%. You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. Zoe Sugg. Their posts usually correlate to a particular niche, or passion – beauty, In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise. Em has nailed the “pout” pose, better known as duck face. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. Micro-influencers usually do not have contracts, and are looking to find the next cool brand, so they are more responsive to partnership opportunities. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. Get paid to talk about awesome products from all types of beauty & fashion brands. Influencers, whether they are micro influencers, macro, or celebrity, are one of the most powerful social media trends (especially on Instagram), because they are able to grab the audience’s attention and add that much-needed dose of authenticity to the branded content. But by activating 30 to 40 “micro-influencers,” the brand was able to convert at an even higher level. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Reach thousands of authority bloggers and social media influencers in your domain area. Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … Get to earn real cash, freebies and access to new products. Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. I think that this has a very positive effect on a brand. To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. Find out why they're so important and how you can work … media@beautyclout.com. Each micro-influencer campaign deserves its own hashtag strategy. Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of. Landing brand partnerships are great ways for influencers and creators to monetize their influence. Brands will also set their rate according to the level of authority they believe you have in your niche. These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. Dia&Co – Dia & Co is looking for plus-sized Dia brand ambassador who live and breathe fashion. 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. Fashion Brands need YOUR help! Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. Here are a … Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing as well. This article is going to highlight 3 big companies that are using micro influencers successfully to drive awareness and increase conversion to their brand. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. Imagine having the budget to work with dozens to thousands of influencers at a time. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. 21. FOHR.co. There are a number of great perks to working at that scale within an affordable budget. With the right technology and strategy (that is, micro influencers), you can. 4. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. Connecting brands with all types of influencers across multiple social media platforms. This can only be a rough guide, however. PROS: Big companies like Quest Nutrition and Birchbox are some examples of the brands they work with.Sends payment through PayPal. Don’t believe me? David currently has almost 80k followers on his Instagram page and works with brands like Zara, Adidas and Mr Porter. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . Consumers are looking for peer and influencer reviews above all other forms of marketing, making user-generated content and strategic partnerships with influencers … As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. The brand enlists two influencers with 100,000 each in total reach on Instagram. Click here to learn about how we do it and to chat with one of our influencer marketing specialists! 5. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. They are the ones sending free product to Instagram influencers/small blogs. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. By partnering with a wider variety of influencers, Frank Body … Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Blogger Outreach or Influencer Marketing. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. Their followers are able to see regular people just like them wearing these brands, which gives them the confidence to purchase and experiment with new ensembles. "A micro-influencer has the ability to connect with their audience on a deeper level, this is because they are sharing with maybe around 1k-100k of followers compared to large fan base (over 1 million) influencers and celebrities. I also believe that the scattering loss for brands is lower. At Statusphere, we match brands with the right influencers to ensure you get the most out of your influencer partnerships. If you’re still hesitant about working with influencers, you can start out with brand ambassadors. To learn about how to be one of the influencers they choose, go here. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. At this point in time, the power of the fashion influencer is a vital form of brand marketing. All you have to do is learn how to pitch to brands as a micro-influencer. For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. FOHR has a goldmine of resources for influencers starting out in this business. Businesses set their budgets at a level that reflects the level of influencer they feel will best represent them. But the one thing these influencers have in common is their outstanding performance! German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Models, athletes, fitness bloggers, and travel Instagrammers were also posting photos with Frank Body products. Tell us a bit about you and your business. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. 1. Brand: Glossier Category: Beauty Brand Monitoring. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Dollschino – This London-based clothing store is always looking for two kinds of help: junior influencers with less than 10k followers and brand ambassadors with over 10k followers. However, there are significant differences between micro, macro and top influencers. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Imagine having the budget to work with dozens to thousands of influencers at a time. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. I think that this has a very positive effect on a brand. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Gianluca Vacchi. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Fast fashion brand Mango has also found a way to work with brand influencers. A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. These agencies help to mitigate risk for both influencers and brands. This means they are able to engage regularly with their small(er) but dedicated following. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. Influencers are the new celebrity endorsements. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams. However, you should never try to force a connection. Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. IndaHash. Diego is a fashion blogger and menswear influencer from The Bronx. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. Mikaela has worked with brands like H&M, Macy’s and Bikini Village. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Social influencers are flooding the digital universe – and for good reason. 4. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. You’ll find her sharing photos in high profile destinations wearing well-styled outfits and signature lipstick. Make sure to follow the blog and join their email list. With the right technology and strategy (that is, micro influencers), you can. I also believe that the scattering loss for brands is lower. We use this data to create industry benchmarks for marketers to see how they are performing! Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories. Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and … Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. It’s a simple math. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. How I found brands that collaborate with micro influencers ‍ CONS: Influencers cannot send brands proposals; 5. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. The visual appeal of video has made YouTube a main hub for fashion influencers. For example: A brand runs two influencer campaigns: FIRST CAMPAIGN. The best types of micro-influencers are the ones who are already fans of your brand: that way, the relationship between you both is genuine. It launched the #MangoGirls campaign, which saw it partnering with … Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. Often times, you can see influencers working with them who have less than 10K followers. In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. 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